Career Terminology
April 2020 - Branding Statement - - A punchy “ad-like” statement placed at the top of a job-seeker’s resume that tells immediately what he/she can bring to an employer. Your branding statement should sum up your value proposition, encapsulate your reputation, showcase what sets you apart from other job-seekers, and describe the added value you bring to a situation. Think of it as a one-sentence sales pitch that entices the hiring manager to of your resume.